PinnedShakespeare SiminLifeSGRemote Content Usability Testing for LifeSGFor the past few months, I’ve been working on LifeSG (previously known as Moments of Life). As the UX Writer for LifeSG, my role is to…Jan 12, 2021Jan 12, 2021
Shakespeare SiminLifeSGLifeSG: Rebranding the product as a teamBy now, you would have heard that Moments of Life has been rebranded as LifeSG to provide one-stop personalised access to…Jan 12, 2021Jan 12, 2021
Shakespeare SiminLifeSGLifeSG: Serving citizens beyond key life momentsWe’re excited to announce that as of 19 August 2020, our app will have a new name and brand identity:Sep 25, 2020Sep 25, 2020
Shakespeare Sim“There is no such thing as bad publicity.”In today’s media-controlled world, it is unlikely that ambitious corporations or public personalities will leave their reputations up to…Feb 6, 2018Feb 6, 2018
Shakespeare SimCan humour ever be serious?Humour is a wonderfully mysterious and ephemeral gift to mankind. Its springs forth from a space of spontaneity, creativity and intuition…Feb 5, 2018Feb 5, 2018
