PinnedShakespeare SiminLifeSGRemote Content Usability Testing for LifeSGFor the past few months, I’ve been working on LifeSG (previously known as Moments of Life). As the UX Writer for LifeSG, my role is to…5 min read·Jan 12, 2021----
Shakespeare SiminLifeSGLifeSG: Rebranding the product as a teamBy now, you would have heard that Moments of Life has been rebranded as LifeSG to provide one-stop personalised access to…3 min read·Jan 12, 2021----
Shakespeare SiminLifeSGLifeSG: Serving citizens beyond key life momentsWe’re excited to announce that as of 19 August 2020, our app will have a new name and brand identity:2 min read·Sep 25, 2020----
Shakespeare Sim“There is no such thing as bad publicity.”In today’s media-controlled world, it is unlikely that ambitious corporations or public personalities will leave their reputations up to…6 min read·Feb 6, 2018----
Shakespeare SimCan humour ever be serious?Humour is a wonderfully mysterious and ephemeral gift to mankind. Its springs forth from a space of spontaneity, creativity and intuition…6 min read·Feb 5, 2018----